Starting with Gutenberg’s printing press, then Thomas Edison’s motion picture camera and the introduction of celluloid and the silver screen, and later the cathode ray tube – a select few media institutions, and the men behind them, have enjoyed monolithic monopoly over the information we see and hear.
Their machine is awesome and seemingly unstoppable, and reaches anywhere, anytime and into the minds of all it targets.
How does one navigate, let alone make sense, of this 21st century matrix?
If this transformation were truly an organic process, then most critical minds would be able to rationally deal with our total immersion in media.
But the evolution of technology and how we interact with it is not so easy to articulate. As platforms and choice continue to proliferate, the situation is becoming more attuned to Chaos Theory than Darwinian Theory.